Editor's Summary

The Magnit loyalty program has been changed, and points are now awarded only when you regularly activate 'special offers' in the app. The system is no longer transparent, and customers are left feeling deceived. The algorithm for using the app has become complicated, and customers must spend their points immediately, not accumulate them.

My New Magnit Purchase Algorithm

Today, my husband and I went to Magnit to buy groceries. We picked up a lot of things, and at the checkout, I asked the cashier to deduct my points. In previous instances, they didn't deduct them, and I thought it was time for a good accumulation.

However, the cashier told me, 'You don't have any points on your card.'

I went home and checked the app to understand what was going on. To my surprise, after a month of regular visits to Magnit, I had only 1.5 rubles accumulated.

Technical Support and the New Algorithm

I thought it might be a system glitch and contacted technical support to get some clarification. I wanted to know why my points weren't being deducted. Magnit is our nearest store, and we shop there daily, but my husband doesn't always use his card. Okay, no questions there. But what about the purchases that didn't count?

After speaking with the operator, I made the following conclusions:

The loyalty program has been changed. When and how, I don't know. Now, points are awarded only when you regularly activate 'special offers' in the app.

In other words, if you participate in 'actions,' you'll receive points, cashback from purchases, which can reach 10-20%. But if you don't activate the action, you'll get nothing... *remember the meme*.

Questions and Concerns

I have many questions about this new system.

Firstly, I don't like how the operator communicates. It's clear that Magnit has some gaps in this area.

Secondly, over the past month, we spent 3,000 rubles at Magnit, and the cashback was less than 30 rubles, which is 1% of the purchase... and 1.5 rubles!

Observations and Concerns

I'm not sure what kind of math they're using, but it's some sort of gypsy magic!

By chance, I opened the Magnit app at the beginning of the month and stumbled upon my favorite categories - cheese and sausages.

Today, I bought cheese. It's a regular cheese, and no points were awarded.

The same story with sausages; they're in the receipt.

We bought several cans of conserved food today.

And if I had activated this action, I probably would have received some points.

But, upon closer inspection... the action is for two cans, not both!

However, let's return to my favorite categories - cheese and sausages - they were bought for 400 rubles, 10% of which should have been returned as bonuses. And where are they???

I'm no wiser.

Conclusion

I understand that these bonuses and loyalty cards are not a mandatory part of the shopping set.

However, stores like Magnit or Pyaterochka allowed customers to make purchases even without a card, if they forgot it at home. And there are stores like Lenta, where you can't even enter without a card - prices are 40% higher, probably.

So, why make it so complicated?

I know many pensioners who don't have the Magnit app; they shop the old-fashioned way with a card. But if you don't activate these 'great' offers, the entire system of discounts loses its meaning!

Again, it would have been okay if it was a one-time thing - I opened the app at the beginning of the month, activated something, chose my favorite categories, and that's it. But no! These 'express discounts' can be daily! And the same nonsense with 'express points,' which now expire in three days!

So, a person is left feeling deceived. The system is no longer transparent. Either you're not awarded points, or you're awarded points, but you can't use them as you please; you have to spend them immediately, not accumulate them... It's just 'Magnit's' *I wanted to say a bad word* math. It's very unpleasant.

And, by the way, there's another important nuance - many Magnit stores have connectivity issues; nothing loads in the stores, and there are signal blockers.

So, remember the algorithm:

1. Wake up in the morning, wash up, and quickly open the app to activate discounts.

2. Before entering the store, check the app again to make sure the discount is visible, and go to the checkout with it.

3. Don't forget to spend your 'extra points,' 'urgent points,' and 'lightning-fast points' if you can.

4. Don't try to understand what's happening - it's pointless. Take your purchases, try not to cry because you've probably been deceived, and catch your breath.

Then, we'll have success. For now, one star for the app's updates.

Sincerely, your Sivaya Kobylya

To all, shalom! I recommend self-pickup. Jewish math from Lenta: 25% off 2500 will be 50 rubles. Very profitable!

Featured FAQ

What happened to the Magnit loyalty program?The loyalty program has been changed, and points are now awarded only when you regularly activate 'special offers' in the app.

Why didn't I receive points for my purchases?Points are now awarded only when you participate in 'actions' and regularly activate 'special offers' in the app.

What are 'express discounts' and 'express points'?These are daily discounts and points that can be activated in the app, but they expire in three days.

Why is the system no longer transparent?The system is no longer transparent because points are now awarded only when you participate in 'actions' and regularly activate 'special offers' in the app.

What can I do to avoid feeling deceived?You can try to understand the new algorithm and regularly activate 'special offers' in the app to receive points.

Are there any connectivity issues in Magnit stores?Yes, many Magnit stores have connectivity issues, and nothing loads in the stores, and there are signal blockers.