Get the inside scoop on behavioral science from top brands. This book's like having a peek behind the curtain, where you'll learn the secrets behind cracking the human mind. Read reviews and discover how Richard Shotton and Michela Aral break down the science behind what makes us tick. From understanding consumer behavior to making data-driven decisions, this book's a must-read for anyone looking to improve their marketing strategy and stay ahead of the competition. It's packed with insights from the best in the business, so you can stay ahead of the curve and drive real results.
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Discover the sneaky ways brands manipulate our minds and learn how to use this knowledge to create effective marketing campaigns.
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Get ready to be inspired by the ultimate underdog story. 'The Shoe Seller' takes you on a wild ride from Phil Knight's humble beginnings to Nike's global recognition. This book is a must-read for anyone who's ever dreamed of turning their passion into a successful brand. From its early days as Blue Ribbon Sports to becoming one of the world's most iconic sportswear brands, Phil Knight's story is a testament to hard work, determination, and a willingness to take risks. With its unique blend of business, sports, and cultural history, 'The Shoe Seller' is an inspiring and engaging read that'll leave you cheering for the underdog.