Living in big cities, I've noticed that grocery store chains can be all over the place in terms of selection and prices. I never stick to the same store because I end up searching for my favorite products at good prices.
This review is all about the Semichatny chain, which has been around since 2000 but started expanding under this brand in 2012.
As one of the first discount store chains in St. Petersburg, Semichatny aimed to offer customers high-quality products at unbeatable prices.
The logo and color scheme immediately give away the store's budget-friendly vibe. It's super cheap, with a red logo on a yellow background. Reminds me of Diksi, which used to be similar a few years ago. But now Diksi has upgraded its stores and is trying to be more upscale.
I often see people comparing Semichatny to Svetofor, but to me, they're completely different. Svetofor has massive spaces with products stacked everywhere, while Semichatny is more like a traditional grocery store.
Most Semichatny stores are designed to accommodate a high volume of customers.
However, no one seems to care about regular cleaning, which is essential with so many people flowing in and out.
Here's what the entrance to a store near a metro station looks like
Walking into this mall is like stepping into a winter wonderland – but not in a good way. The snow-covered mess outside is a reflection of the mall's overall state. The owner and the administration of Semishagov, which is located inside, seem to care little about anything.
One bonus is the homeless people who hang out, sleep, or drink right by the entrance of the store.
I really don't enjoy visiting this mall during winter for all the above reasons.
The entrance area is chaotic, messy, and uncomfortable. The walls are worn out, the floor is dirty, the ads are torn, and they're dirty too. I didn't take any photos there because it's always crowded. The self-service kiosks, regular cashiers, old, dirty, and broken storage bins, and shopping carts are all crammed together in the entrance area.
Assortment at Semishagov looks no different from other big chains at first glance. But that's just on the surface.
Let's walk through the entire store from the entrance to the cashiers.
The first thing you notice is the produce section. It's packed so tightly that two shopping carts won't fit, and it's more logical to leave one somewhere else.
In this section, you can find really good produce and fruits, but it's mostly seasonal. So, during winter, you can come here for great and affordable oranges, for example. You'll also be surprised to find unpopular vegetables like turnips.
When I'm in the area, I always stop by to grab some Margelan turnip, daikon, and black radish if I've got a nasty cough. I've never seen it on the shelves at any other store, which is a shame.Black Radish Cough Remedy RecipeJust poke a hole in the radish, fill it with some honey, and let it sit overnight. In the morning, you can take it by the teaspoon and voila, your cough is gone.
I've also noticed they've got a sign on the wall about the potatoes. I've tried to buy some in bulk before, but it's a real challenge - the big bags are too heavy for most people to carry.
The tomatoes here are never up to par, not even in season On the other hand, the peppers are always a good bet - I like to buy them for stuffing.
On the adjacent shelves, we've got canned goods, but here, it's like a treasure trove of anything and everything.
I rarely take anything from these shelves, though.
One of our summer staples is a cold borscht – basically, you take a jar of pickled beets, spread it on a plate, add some sausage, boiled potatoes, hard-boiled eggs, shredded red cabbage, cucumber, greens, or I just use pre-shredded lettuce, a dollop of sour cream, salt, and pepper to taste, and then top it off with water.
Now, pickled beets are like gold dust in the summer, and Semishagovo's got them in abundance, and at a reasonable price, too – 89 rubles per jar, whereas elsewhere, you'd be lucky to find them for under a hundred.
On the other side of the veggies, we've got a fridge stocked with pickles, sauerkraut, carrots, cucumbers, and more.
Used to be, they had this amazing fermented cabbage in little packets, just like the street vendors sell. But now, the stall's closed down, and the packets are just sitting there, while the cabbage itself is overflowing in them.
Next up.
The dry goods selection is pretty impressive.
They took the photos to show the prices.
Of the usual stuff I grab here, the oat and barley flakes for the kids' breakfast stand out – they've got two types of barley flakes, and both are under a hundred rubles. In other stores, they're usually pricier.
I've got to give a shoutout to the ravioli at Mantalati. The pasta selection at Magnit is honestly overwhelming, so I end up going to Semishagov for my pasta needs too.
They've also got an insane selection of instant noodles with all sorts of exotic flavors. I guess it's because there's a dorm nearby, and you've got people from all over the world – Chinese, Vietnamese, Koreans, African Americans... basically, the store's trying to cater to everyone. And right next to the instant noodles, they've got all sorts of soy sauces and unagamaki.
The freezers are stocked too
Cheap prices, if I'm being honest. I mean, a 400g pack of frozen veggies would cost over 100 rubles anywhere else.Household goods
I've got to admit, I sometimes pick up cleaning supplies, like Sanox for the toilet - it's super cheap and does a great job removing rust.
But I almost always skip the section with pre-packaged meat, frozen fish and meat.
There's just something about that section that puts me off, even though I'm not usually one to be picky.
I guess it's just something about this store that makes me want to hurry past that area - I won't go into details.
Eggs
Honestly, I'm not sure if there's a huge price difference compared to other stores.
Coffee/tea
I've been buying the grain Poetty, and it's not available at Magnit, for example. But when it comes to price, I recently bought 1kg of it on Yandex Market for 999 rubles, and here it's 250g for 319 rubles.
When it comes to milk
I used to like going to Dixy because they had this brand of cheese
Dixy is a long way off, but it's also available at Semishagov, and I sometimes buy it, or this one
Smetana is the most popular product from Piskarevsky milk factory lately, and they're trying to price it out of this world, but here it's more affordable.
In other stores, it's already 120 rubles.
Sugar
All of this is strictly enforced, but in some stores in this chain, you can negotiate with the cashiers and get more sugar by splitting the purchase into multiple receipts.
One interesting thing is that Semishagov sells the real Coca-Cola
But it's ahah Georgian, and it tastes completely different from what I'm used to. Either they use less sugar or something else, but the recipe is definitely different.
When it comes to bread and pastry products, the price is definitely lower here, but I have to say that the bread and buns we buy at Semishagoff at home go stale faster than the ones we buy from other stores. Maybe it's just a coincidence.
They have a whole four shelves dedicated to spices here.
You can find a spice to go with any dish here, and they often have promotions and discounts.
As for the alcohol, it's located right behind the cash registers. I don't get the logic behind that. I'd rather they had a separate room for the alcohol section. It's clear that the store is struggling with theft – we've witnessed it happening, and when the lines at the cash registers are crazy long, it's not hard to swipe a bottle from the shelf.
I don't have any thoughts on the strong liquor, but the wine selection is pretty underwhelming – most of it is just cheap stuff. If you do want to buy some wine, it's going to be the expensive stuff.
You can buy a half-liter of imported beer for as low as 70 or 80 rubles.
I've got to say, I was blown away by the prices here. I recently saw a Crombach that was priced at 89 rubles, and now I can get an Erdinger for 79 rubles. Meanwhile, the same Erdinger is going for 220 rubles at Magnit.
Now, I'm not a Guinness fan, but I know it's usually priced at 200 rubles. And here, I'm getting a French-made beer for a fraction of that price. It's a beer lover's paradise!
My kids are always after me to get them ice cream, and I've got to say, the selection here is impressive.
Between the checkout lanes and the alcohol section, there are four ice cream freezers, with two of them offering 29.90 ruble ice cream and the other two offering more premium ice cream for 39.90 rubles. I'm a big fan of Bon Paris with the exploding caramel and all the fruity sorbet options.
But now, I've got to make a list of things I'll never buy here.
What I won't be buying here:
I'd give the seafood section a hard passThe sausage selection is decent, thoughThe fresh meat and frozen options are pretty standardI'm still not convinced the butter is authentic, though✔️The Verdict
I'm not exactly thrilled to be shopping at Semishagoff, but if I've got a list and a purpose, it's a quick in-and-out and I'm off with a decent haul of products at a good price.
Oh, and I promised to talk about the staff wages, didn't I?
I'd love to wipe my hand with an antibacterial wipe before even touching this ad, it's just so tacky and embarrassing. Seriously, with the turnover on the checkout staff, I'm not sure this is a great place to work.
Thanks for reading, folks! Hope this review was helpful!