Hello everyone!
I stopped by the Magnit Cosmetics store in mid-April to pick up some diapers and a few other essentials. And at the checkout for my purchase (which was over 2,000 rubles), I was given a copy of Magnit Cosmetics magazine as a gift. As it turns out, they usually give this magazine away with purchases over 1,500 rubles.
I'd received the 'My Magnit' magazine with recipes from the food store Magnit before, but never this one - just the usual mini catalogs printed on newspaper-style paper.
But I guess I couldn't have received it anyway... after all, the first-ever print issue of Magnit Cosmetics magazine, 'Time to Bloom!' came out in April 2025.
Magnit Cosmetics magazine, Time to Bloom!As it turns out, I actually found the time to read a print magazine in this digital age.
I'll start from the beginning...
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WHERE TO GET IT:
The print magazine is free, but you can only get it by making a purchase of over 1,500 rubles at a Magnit Cosmetics store.
The back of the magazinexa0
MAGAZINE DESCRIPTION:
The magazine has a shiny, eye-catching cover.
The cover is pretty sturdy.
The pages are printed on thick newspaper-style paper, and they're well-printed with bright colors and beautiful photos and illustrations.
The magazine's pages are really colorfulThe magazine has 64 pages - not too big, not too small (unlike 'My Magnit' which has 120 pages). But still, there's enough information in here.
64 pages in the magazineI love that the magazine has a contents page - it's super handy.
The information in the magazine is really interesting, especially if you're a woman. It's all about beauty, trends, new releases, and skincare.
Contents pageYou can also find interviews, horoscopes, and cleaning tips on the pages of the magazine.
Tips on sending things away for winterI almost forgot to mention that inside the magazine, on one of the first pages, there are 'coupons for a discount' on products from the store. The page also has information on how to use the coupons.
Coupons for a discount
THE MAGAZINE'S PROS:
✔ It's free
✔ There are coupons for a discount inside
✔ The design is really colorful
✔ The contents page is a great feature
✔ There are lots of useful tips and info
✔ It's a tactile experience
Visual contact✔ Visual contact
✔ Deep concentration
✔ No distractions
✔ Slowing down and getting lost in your thoughts
✔ A sense of nostalgia
✔ The possibility of collecting
I could go on and on about the pros, but I'll try to summarize.
THE MAGAZINE'S CONS:
✔ It sells out quickly in stores
(Not even the first issue, I'm judging based on 'My Magnet' magazine)
TODAY'S REALITY:
With the internet taking over our lives, print publications like magazines and newspapers have faced a harsh reality. Today, any information and news is available to everyone with just one click – no need to buy any magazines, waste money, or time.
Home and comfort – that's in the magazine tooI'm one of the few who still loves the feel of print. There's something special about the tactile experience and the depth of understanding you get when you read a physical copy.
Unfortunately, today's youth just won't get it. Maybe only a handful of people still appreciate the value of print.
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MY THOUGHTS:
I was hooked from the start.
When I picked up the magazine at the checkout, I didn't even think I'd read it all the way through.
But then I opened it and loved the editorial letter – it's like a warm welcome!
The editorial letterThe table of contents was a nice touch – I quickly scanned it and knew exactly what I wanted to read first.
I also loved the little teaser about the next issue – it made me want to get my hands on it even more!
What's coming up in the next issue...I'm a fan of horoscopes, and this one was no exception. It's not a long feature, but it's always fun to read – I've been doing it since I was a kid!
I'm obsessed with horoscopes...I still have a stash of those glossy magazines from when I was a kid, and I'd spend hours flipping through them to find the latest scoop.
Now I'm thinking, people must still be collecting these mags for their own reasons - some for the pretty pictures, others for the recipes, articles, or advice.
My little one has already eyed my copy!
Collect, cut out, or just enjoyI'm already counting down the days until the next issue comes out, and I'm pretty sure it'll be a monthly affair.
Verdict:
I'm stoked this mag is back on the shelves.
It's been a pleasure holding it, flipping through the pages, and slowing down to admire the illustrations or re-read a tip.
Love flipping through the pagesDefinitely grab a copy at the checkout counter in Magnt Kostyamik! Trust me, you'll find a minute or two to glance through it and discover something new.
Magnt Kostyamik's Time to BloomThanks for reading!