My 20-Year Relationship with Beeline: Love, Regret, and a Bitter Taste
I've been thinking about writing this review for years, but I just couldn't bring myself to do it. I wanted to create a real story, not just a review, because my experience with Beeline has been a huge part of my life. It's hard to put into words, but I knew that even if I wrote a short review, it wouldn't get many views, and I wouldn't make enough money. Writing a short review wasn't an option, and writing a long one wasn't profitable either. So, I just kept it in the back of my mind, thinking that one day I'd finally sit down and tell the whole story. But it just never seemed like the right time.
Fast forward to the latest internet outage in our town. Not that it's the operator's fault – we all know what's causing it. For me, mobile internet is a lifeline. If you've read my previous reviews, you know that I work as a courier, and without internet, I'm stuck. Today was no exception. I could've gone to the Yandex Tasks website, but I'd only make around 300 rubles. On the other hand, I could've gone for a walk as a Yandex Food courier and made 800 rubles – or more if I was willing to put in the effort. So, I closed the Yandex Tasks website and opened Beeline's app instead.
I don't have anything to lose. I'm not good at making a living through freelancing, and I'm not expecting to make a fortune from this review either. Every time I write a review, I hold onto the hope that it'll go viral and I'll make some decent money.
I guess it's finally time for me to share my thoughts about Beeline.
This is my first operator experience. When I bought my first SIM card, I was just 16 years old, and it was 2006. Unfortunately, I lost my first SIM card, but I've remained a Beeline subscriber with a new SIM card that I still have today.
Mobile connectivity back in 2006 was still quite pricey, and it took a lot of money to stay connected. Of course, this was true for all operators, including Beeline.
Even back in 2006, I was able to appreciate the excellent network quality that Beeline offered, which only improved over time. Beeline's got a good signal quality, largely thanks to their extensive network of towers. I remember when I was visiting my hometown in Lopukhovka, near Aktkar, where there were no cell towers – Beeline was the easiest to catch, even if it meant going out of my way to get a signal. It wasn't ideal, but it was better than the competition.
Later, when they installed a cell tower in Lopukhovka, the problem was solved. Now, I get a perfect signal not just from Beeline, but from other operators as well. It's no secret that the same towers can be used by different operators.
Back in 2006 and the years that followed, I was really into SMS on my Beeline number 684. I'm sure most of you have no idea what that's all about – I'll tell you more about it later.
The internet was already gaining traction by the mid-2000s, but it was still far from being accessible to everyone. There were plenty of people who had no idea how to get online.
I still have the old book that came with my first mobile phone plan from Beeline, which dates back to the early 2000s. It's a unique piece of history, and I'm glad I kept it.
As I flipped through the pages, I noticed that they mentioned the Beeline SMS world, which, funnily enough, still exists today (but more on that later). I'm sure most people didn't pay much attention to it back then.
I was one of the lucky ones who didn't have access to the regular internet, but I had a curious mind, so I started exploring the Beeline SMS world. It was like a parody of the internet, with its own chat rooms, forums, and even mock websites.
I won't dwell on this too much, since the service is no longer relevant (although SMS chats are still available to this day). I did mention the Beeline SMS world in my book 'Little Lolo and Lena', which is available online.
Looking back, it was a big deal for me back in 2007. It was my teenage years, and I actually found my first girlfriend through the Beeline SMS world. We didn't work out in the end, but we stayed in touch for a while, and she's still a friend of mine on VK. She's got a family now, but I'm glad we're still connected.
But what really took me by surprise was stumbling upon Christian chat groups in the old Bilyain SMS world. It sparked my interest in Christianity, and it's still had a lasting impact on my life today.
The SMS portal eventually died out, but not before Bilyain hiked up the price of SMS by number 684 to 5 rubles in around 2010. It was a deliberate move to make it unviable. Bilyain didn't want to support the portal anymore, and I won't go into the details here because it's all ancient history now. What I will say is that the old chat groups still exist, and the 'old timers' who were there during the portal's heyday still hang out there. There are secret numbers that let you access the portal for free, but the regulars asked me not to share them so the loophole doesn't get closed. To be honest, the SMS portal is of little interest to modern internet users, but it's still a nostalgic thing for those who knew about it back in the mid-2000s.
Now, let's talk about Bilyain's mobile network. Over time, they introduced some pretty sweet data plans that made mobile internet a lot more accessible. I started exploring mobile internet in earnest around 2008, but it wasn't until 2013 that I finally started watching videos online (roughly speaking!). That was when I finally got my first decent smartphone.
My Bilyain plan at the time was pretty sweet – it gave me unlimited social media access and 10GB of data. It might not seem like a lot now, but back then it was more than enough for my internet needs at work. At home, I had a wired internet connection from a different provider.
I don't even remember how much I was paying for mobile internet back then, but since I didn't notice it, I was happy with the service. I was a pretty satisfied Bilyain customer until that one fateful day.
It was 2017, can you believe it? And on that day, a call from a Bilyain representative changed my whole perception of the operator from super positive to extremely negative.
I got a call from Bilyain, and they offered to switch me to a different tariff plan. Their main argument was that I was spending 900 rubles a month on connection, but could be paying less. They suggested I switch to a plan with 30 gigs of internet, and a more favorable rate, according to the operator. In 2017, 900 rubles meant a lot more than it does now, so I fell for the number (as I mentioned earlier, I never kept track of how much I was paying each month, I'd just occasionally pay some amount, and it was all good). I agreed to switch to the new tariff plan.
The call was from a Bilyain representative, not some scammer. Then I got a text from Bilyain confirming the tariff plan change, and sure enough, the plan had been switched. No scammer could change my tariff plan without my consent.
And I got 30 gigs of internet instead of 10. I could watch videos online from morning till night while working on a construction site, and not worry about running out of data. And that's exactly what I did back then - I'd listen to videos in the background while working.
My happiness was short-lived. I'd previously mentioned that I barely noticed my spending on connectivity. But then, out of the blue, I started noticing it. It turned out I was paying a pretty high subscription fee - a lot more than the subscription fee I'd been paying to another operator for my landline internet. It was around 900 rubles a month (compared to 400 rubles for my landline internet at the time).
Saying I was shocked is an understatement. If I'd chosen this tariff plan myself, thinking it was what I needed, that would've been my decision. But I was misled. I was switched to a more expensive tariff, scared into it by claims I was overspending on my current plan. What a cheap, pathetic manipulation. I think, in reality, I was paying around 400 rubles a month before the tariff change, not 900. Since I only noticed the difference when I started paying 900, and I was earning around 1,000 rubles a day back then, this change was quite jarring for me.
I only realized this a few months later, but when I did, I immediately canceled that tariff plan and switched to a plan with no subscription fee. That's the plan I've stuck with ever since, and it's now archived (meaning if I change it, I won't be able to switch back).
I switched to MTS, choosing a tariff plan similar to the one I'd had with Beeline before. And since 2017, MTS has been my main operator. I pay 400 rubles and some change a month (in 2025), and I get so much internet that I couldn't possibly use it all up in a month. Yes, internet has gotten cheaper. But in 2017, the subscription fee for this tariff was even lower - around 200 rubles a month.
No, I'm not here to sugarcoat my experience with MTS. They had their issues too, but somehow, mine got resolved. At least after the drama with adding services I didn't order and getting charged for them without a reason, the problems stopped recurring.
As for my Beeline number, I've been keeping it alive for years by topping up my account with just 10 rubles a month. It's not that I needed the service, but many of my friends knew this number as my main one.
So, here's the thing. Until 2017, I was paying Beeline around 400 rubles a month for my connection. But Beeline thought that was too little, and they managed to 'upgrade' me to a 'more profitable' tariff plan, which bumped my expenses up to 900 rubles a month. That was a real shock, and I ended up switching to a plan with no monthly fee. It's been months – at least seven – since I've been paying Beeline just 10 rubles a month. That's how effective their marketing campaigns are, right? I could've stuck with their old tariff plan and kept earning them money.
It wasn't until summer 2024 that I was willing to give Beeline another chance. That's when I started working as a courier, and I realized that the traffic I got from MTS (for around 200 rubles a month) just wasn't enough. Before that, I didn't really use mobile internet for watching videos, and the traffic was sufficient for everything else. I needed to change my tariff plan, and it was time to do it. But where exactly should I switch to?
I've always had a hunch that Beeline's connection was better. And it's not just a hunch. In the past, it often was. Where MTS struggled to get a signal, Beeline would come through with a stronger connection.
I thought to myself, 'so much time has passed, Beeline must have gotten its act together by now... there shouldn't be any issues like there used to be.'
I opened up the Beeline app and saw the option for Highway. I thought it was a good idea, so I went for it. But back then, I only opted for 10 GB of data – it was just 300 rubles a month with some change. As it happens, Highway is still connected on my phone, but I've since downgraded to 5 GB (you can see the screenshot below). I did end up switching plans later on, though. Initially, I tried to upgrade to 10 GB of data traffic. 'That's convenient, and I won't have to change my tariff plan,' I thought. I didn't want to give up my old plan, which allowed me to make unlimited calls to other Beeline users for 100 rubles within a certain period.
But it wasn't even two days before the internet connection dropped, and all the benefits disappeared. And the money was gone, too. I was fuming when I started writing to the customer support team (I didn't save the chat with support). At the time, those 300 rubles were literally the last money I'd paid – I didn't have any more cash. I just hadn't earned it yet. That's why I was so furious. You know the saying: 'where you least expect it, that's where it breaks.'
I've always said that when dealing with customer support, you need to be as polite and courteous as possible if you want your issue to get resolved. But in that moment, I wasn't being courteous. I wrote to them in a pretty harsh tone, simply because I was fed up with being a Beeline customer.
I got nowhere with the chat operator. From what they told me, it seemed like I was the one who messed up. And I even understood what I did wrong at the time (although now, a year later, I've completely forgotten). The thing is, the system is designed in such a way that it's really hard to avoid making this mistake.
I think it's really important for tariff changes and additional options to be transparent and easy to understand for customers. I managed to figure out the SMS world at 684 in the end, which was a challenge for some people. I knew all the commands for managing SMS chats by heart, many of which I still remember today (INSTRT, GETOFF, GETCHAT...). I'm not exactly stupid. Maybe it's not just me?
I don't get why, with MTS, I can just sign up for a tariff and everything works as it should, without any hidden conditions or pitfalls. Why do I have to spend hours figuring out all the nuances and hidden details when I'm paying for the service and just want to use it without any hassle?
Look, I wasn't exactly crying about the 300 rubles at the time. It's just really annoying when you feel like you're being taken advantage of at every turn. It's hard not to think of a quote from Vsevolod Krestovsky's novel 'Piterskie trushchoby':
This shameless, penny-pinching greed, which with a completely lawful air sticks its hand into the pocket of a beggar, was so shocking to Masha that for a while she couldn't say a word...
I have to admit, I was pretty upset at first and spent a few evenings researching other operators, seriously considering switching to one of them with my number. But eventually, I calmed down. Let's be real, there are enough negative reviews for any operator out there. In my case, I'm happy with the tariff from MTS, which I've been using for years. I chose a convenient and affordable option from MTS. And their connection has gotten a lot better lately.
However, I did end up adding 5 GB of internet to my Beeline plan for 200 rubles a month. I've figured out how the service works now, so I won't be overpaying anymore. I had to do this because one SIM card isn't enough for my courier work. You never know when the internet might drop on one number, and I'd be able to switch to the other. This has happened to me before. That's why I'm sticking with Beeline, even if it's just for the peace of mind.
At the end of the day, Beeline does offer decent connection and internet quality. If it weren't for those manipulative incidents I mentioned, I wouldn't have any complaints about Beeline. It's just frustrating when you're constantly being led astray. In general, the connection quality is good. But who knows if another operator would offer the same quality? Not a given, that's for sure. Experimenting is fine, but I don't have a lot of time to waste. I need to work now.
Would I recommend Beeline's connection? I see that most authors on Airekcomend don't recommend Beeline's connection. But honestly, there aren't many alternatives. Yes, I have a better experience with MTS, but I understand that there's not a huge difference between Beeline and MTS. It's all about circumstance. We're dealing with monopolies here, and there aren't many competitors.
I've seen a lot of operators get called out for sneaky add-ons. But with Beeline, I think the quality of service is worth it, especially when you need it in rural areas. Just be vigilant and keep an eye out for extra services you don't need. Don't trust the sales pitch from Beeline reps who try to upsell you on a new tariff plan - they're usually looking out for their own interests, not yours.